Top 5 Social Apps Performance on Unified Platform in Kenya, Q2 2023

In Q2 2023, the top 5 social apps in Kenya showed varied performance across key metrics such as weekly downloads, revenue, and active users. According to data from Sensor Tower, here’s a breakdown of their performance.

TikTok Lite - Save Data TikTok Lite - Save Data saw a consistent trend in weekly revenue, peaking at around $10.9K in the first week of June. Weekly downloads fluctuated, starting strong with over 292K in early April, dipping mid-quarter, and ending with 144K in the last week of June. Active users remained robust, reaching approximately 4M by the end of the quarter.

Facebook Lite Facebook Lite maintained steady weekly revenue, with minor variations, peaking at $221 in late March. Downloads showed a downward trend, starting at 114K at the beginning of the quarter and dropping to about 64K by the end. Active users hovered around 12M throughout Q2, ending at approximately 12.1M.

Instagram Instagram's weekly revenue was relatively stable, with slight fluctuations, reaching up to $214 in late March. Downloads saw a notable decline from 89K in late March to around 62K by the end of June. The app maintained a consistent active user base, ending Q2 with approximately 2.9M.

Save Status - Video Downloader Save Status - Video Downloader had no revenue data but exhibited a dynamic pattern in downloads, peaking at 36.5K in late May and settling at around 17K by the end of June. Active users showed a peak of 347K in late May, finishing the quarter with roughly 282K.

Status Saver: Video Downloader Status Saver: Video Downloader experienced modest weekly revenue, peaking at $99 in mid-May. Downloads fluctuated, starting at 19.5K in late March, peaking at 24.7K in late April, and ending at 17.3K in the last week of June. Active users increased steadily, reaching a high of about 155K in mid-June and ending the quarter at roughly 136K.

For more detailed insights and data, visit Sensor Tower.